BY THE NUMBERS® is much more than just a Customer Relationship Management program. From the initial contact with any prospective customer, that relationship is tracked carefully. It begins with initial contact, setting a lead, creating a contract, closing a job, tracking job performance, setting flags for service dates and warranties, service call history and much more. While the general office staff is entering and reading and using information on the frontside, the bookkeeping/systems administrator is able to do very minimal entries to connect all the contact information, leads, and sales to the advertising costs and end job costs on the backside. Then, in just a few set clicks, any authorized user is able to pull up necessary reports based on their level of access.

One of the best features of BY THE NUMBERS® is its ease of use. As one observer said ­ it is lean and mean. It is very simple to use, but its analysis reports are clearly outstanding. Any small business owner who has a sales force of any size and spends any amount of money on advertising would have a definite use for this software. The reports are simple and pre-designed with the exception of some filtering. Within minutes of sitting down for a brief explanation, anyone can have a basic understanding of how the program works and see the impact BTN® SMMS would have on their own business.

Check out just some of the many benefits of relying on BTN® for your SMMS needs:

• Cost per lead for every advertising source.
• Cost of marketing vs. sales generated per every marketing source.
• Closing ratios of every Sales Representative.
• Closing ratios of every lead source.
• Automated mailing to your customers.
• Automated mailing to your leads.
• Break reports into separate sale categories.